They provide organizations with a 360-degree view of their customers’ interactions, allowing them to understand better what drives conversions across every channel. This blog post will explore how DXPs can help you generate more revenue for your business!
Evolution DXPs
DXPs have evolved. Previously, organizations had to build out their platforms, which was very costly and time-consuming. This has created a barrier for smaller companies that couldn’t afford the upfront investment or lacked knowledge of making new software.
1 Evolution DXPs2 How are DXPs different?3 DXPs and digital transformation4 Benefits of DXPs4.1 Improved customer experience4.2 Greater insight into data4.3 Reduced costs and increased revenue5 When do I need A Digital Experience Platform?
Today there are many different types of DXPs available on the market. These include customer journey management (CJM), digitization, customer engagement management (CEM), and omnichannel marketing. The DXP market is estimated to reach $49 billion by 2021 from a mere $12 billion in 2014. Current technology has allowed an omnichannel approach to content management, marketing automation, and analytics.
How are DXPs different?
DXPs are much more than just a CRM solution. They allow you to manage your entire digital customer experience from the moment someone first lands on your company’s website through post-sale support and communications. DXP platforms will help marketers become data-driven in their campaigns which is imperative for gaining insights about customers.
DXPs and digital transformation
DXPs can help you to transform your business and become a digital-first company. DXP software is flexible enough to handle all of your customer data in one place, regardless of whether it’s coming from an offline source or online channels such as mobile apps and websites. This allows marketers to create personalized experiences for their customers that go beyond the basic website.
Benefits of DXPs
Some of the benefits of digital experience platforms are:
Improved customer experience
DXPs allow you to create personalized, targeted content for your customers so they get the correct information at precisely the right time. This is an integral part of delivering a positive customer journey across all channels and devices.
Greater insight into data
With DXPs collecting all of your customer data in one place, you can gain valuable insights into your customers.
Reduced costs and increased revenue
With greater insight into customer data through DXPs, organizations can better understand what drives conversions across every channel. Therefore, allowing them to increase revenue while reducing costs at the same time.
When do I need A Digital Experience Platform?
You might need a DXP if you want to:
Deliver an omnichannel, personalized marketing experience. All your content is in one place and personalized for each customerBe more proactive and reactive with customers. Engage them on the right channel at exactly the right time, whether it is an email or chat notificationGain valuable insights into your data. Understand what drives conversions across every channel so you can increase revenue while reducing costs at the same time.
