These include blocking platforms from listing their own/related sellers on websites and banning flash sales altogether. Further, it mentions appointing relevant officers for handling grievances and law compliances. According to these proposed rules, the Indian government wants e-commerce platforms to ban flash sales from being conducted. It saw dummy sellers with no inventory or fulfillment capacity are hosting flash sales and reordering from actual sellers to fulfill the order. Another rule states that respective e-commerce platforms should not let their partner or associated retailers sell goods directly to the customers via their online marketplaces. This is to ensure no exploitation is done against the rival independent retailers. At last, the proposed rules ask e-commerce platforms to appoint a nodal contact person for 24×7 coordination with law enforcement agencies, a chief compliance officer, and a grievance officer to address the consumers’ grievances on the respective e-commerce platform.
