In this article, we’ll discuss what a good SEO service should include for a law firm looking to get strong online visibility. Let’s dive right into it.
Best SEO Services Commonly Used by Law Firms
The most traditional SEO services required by law firms to rank high in search results are as follows:
1 Best SEO Services Commonly Used by Law Firms1.1 Local SEO1.2 Technical SEO1.3 Website Audits1.4 Content marketing1.5 On-page optimization1.6 SEO strategy1.7 Link building2 Conclusion
Local SEO Technical SEO Website audits Content marketing On-page optimization SEO strategy Link building
If you need to hire an SEO agency because you don’t have anyone on staff who is knowledgeable about SEO, make sure they provide these services as you’ll need a plan that integrates all of the above for a successful campaign. It’s important to remember that SEO differs from web design and web development. However, the success of your website as a whole depends on its design and UX (user experience). Make sure the company you’re working with offers those services and specifies them in a statement of work if you also require them.
Local SEO
Search is essential for lawyers. People will search for terms like “personal injury attorney close-by” or “personal injury lawyer Texas” when they are injured or need to hire an injury lawyer. Because of this, Google displays map results for nearby businesses considering proximity, prominence, and relevance. Local search optimization helps you score higher in the location pack when that occurs.
Technical SEO
Technical SEO aims to simplify your website and server for search engines to reach, explore, crawl (store), and understand. For web crawlers (bots) to navigate and find your website and index your pages more quickly, you should make it as simple as possible for them to do so.
Website Audits
Website audits are not glamorous, but they are a necessary feature. Your website serves as the basis for all of your law firm marketing efforts. They aid anyone performing SEO in comprehending the state of your website. Determine what is healthy and what isn’t. It’s similar to getting physical work.
Content marketing
Your website serves as the cornerstone of a content marketing strategy. Ranking depends on publishing optimized data that matches the searcher’s purpose and is based on keyword research. Services for content marketing may include:
Content creation keyword research
Search engines and potential customers are two audiences your content marketing must please.
On-page optimization
The term “on-page optimization” (also known as “on-page SEO”) refers to all actions that can be taken within a website to raise its ranking in search engine results. Examples of this include steps taken to enhance the title tags and meta descriptions or optimize the content.
SEO strategy
Your market and objectives should be carefully considered when developing an SEO strategy. The top legal SEO companies begin by learning as much as possible about the firm, researching the domestic market, and then developing a unique strategy using this data.
Link building
An external link between two websites is referred to as a backlink. Google sees backlinks as endorsements of the legitimacy of a page. Increased Google trust makes it simpler to rank higher.
Conclusion
Legal SEO services have generally disappointed law firms. Many lawyers forgo SEO because their previous campaigns were unsuccessful. SEO is effective, but only when it’s a component of a plan developed and carried out by experts. The law firm SEO experts at Rankings have repeatedly observed that the best strategies are developed over the proper amount of time, with an emphasis on communication and implementation. That’s what produces SEO results.
